First, I want to emphasize that we have the expertise to sell homes. Since 2020, we have sold more listings than any other agent on Oahu. We have sold over 100 more home than the third-ranked agent.
When it comes to selling your home, there’s no factor more important than price. Pricing your home correctly from the start can be the difference between a quick, smooth sale — or a listing that sits on the market for months, forcing painful price reductions later.
Why Is Price So Important?
Many sellers believe features like location, upgrades, or staging will drive the sale. While these things help, nothing attracts buyers like the right price.
In today’s competitive market, buyers are highly price-sensitive. They’re comparing many listings online — and if your home is overpriced, it will often be skipped without a second glance.
If you have the price right, great photos, and a good description, you have the marketing covered, and you will sell your home.
There is no magic to selling a home, no special marketing needs to be done.
When it is priced right, has good photos, and a nice description, it sells very easily.
An overpriced home:
- 👉 Sits on the market longer
- 👉 Accumulates “days on market,” making buyers wonder what’s wrong
- 👉 Often requires large price reductions later
- 👉 Ultimately sells for less than if it had been priced correctly from the start
How Can You Use Price to Your Advantage?
The goal is to price your home competitively — based on current market data, not wishful thinking.
Here’s how to do it:
- 👉 Work with an experienced Realtor who knows your neighborhood’s market
- 👉 Look at recent **comparable sales (comps)** — what similar homes actually sold for, not just list prices
- 👉 Understand current market trends — is inventory rising? Is demand softening?
- 👉 Price at or slightly below market value to attract strong buyer interest
In this market — where inventory is growing and buyers have more options — correct pricing is critical. The first 2–3 weeks on the market are when your listing will get the most attention. If you miss that window, it can be hard to regain momentum.
The Bottom Line
If you’re preparing to sell, remember: price is your most powerful tool.
Homes that are priced right sell faster, attract more serious buyers, and often sell for more than overpriced homes that linger. In today’s shifting market, smart pricing isn’t optional — it’s essential.
If you’d like help determining the right price for your home, contact us at OahuRE.com — we’d be happy to provide expert guidance and a no-obligation market analysis.